Journal of Advance Management Research

Journal of Advance Management Research

Volume : 3
Issue : 2
Frequency : 3 Issue(s)/Year
Issn : 2393-9664 (Print)
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About this journal

The Journal of Advance Management Research is published quarterly by Enriched publications. Journal of Advance Management Research is peer reviewed journal and monitored by a team of reputed editorial board members. This journal consists of research articles, reviews, and case studies on Management. This journal mainly focuses on the latest and most common subjects of its domain.

Articles of this Issue
1. A Comparative Study On Total Quality Management of Library Services In Tamil Nadu University Libraries
Author Dr. I. Ravi Kumar Kennedy Login
Pages 1 to 10
Further Information

 The Total Quality Management mainly rely on recognizing library user's and discovery of

their needs, setting standards that an consistent with library users requirements,
empowerment of people at all levels in the organization to act for quality improvement.
Quality services means resources and services, which satisfy user's expectations and
perceptions. It is very clear that librarians must use management tools to run the library
Services. The tools such as TQM, SERQUAL, SERVPERF, LibQUAL help them to assess
services, to make decisions, to improve services and to achieve a better quality. The main
idea of the present study describes the commitment to quality and meeting the library user's
requirements, communication of the quality message and recognition of the need to create
total quality.
Keywords: Information Services, Library Services, Total Quality Management, University
Libraries, Users satisfaction.
2. A global outlook on contemporary environmental
Author Mohmmad Rafi Bhat Login
Pages 11 to 30
Further Information

 Nature and capitalism are two incompatible entities and they have always been in opposition

to each other. Owing to the capitalist development, nature is exploited and sacrificed.
Relentless capitalist development induces irreversible destruction to our nature, which
allows people to acknowledge the defects of capitalist system and seek possible measures to
tackle this grave problem. A prosperous, growing, and safe country needs water, clean air,
forests, and arable land. Under current trends, these components of the natural resource
base threaten to decline substantially as population and per capita incomes rise. Food
security and human health are all likely to weaken if natural resources are not protected.
Owing to the emergence of these environmental catastrophes, people start to notice the
failing and unpromising aspects of capitalism and they endeavor to seek measures to alter
capitalist system which is fraught with flaws and problems. Capitalism is capable of
assimilating the opposing forces and crises so that it can continue to develop. In light of this,
the intent of this paper is to expose the challenges of capitalism in the face of ecological
crises. Despite these potential challenges, the assimilating power of capitalism reinforces its
incessant development. Valid and authentic reports, journals, books and other related
material is utilized for the preparation of this research paper. In the concluding part of the
paper few suggestions will be provided.
Key Words: Capitalism, environment, consumerism, sustainable development, natural
3. Business Sector And Clean India Movement: How Well Do They Fit?
Author Bidhi Kashyap Akangkhi Medhi Login
Pages 31 to 48
Further Information

 Plans and policies act like stepping stones for a nation towards the goal of development.

Hence, the government of a nation, developed or developing, constantly and consistently
draws plans, policies and general guidelines in order to achieve this goal. One such policy
which has drawn the attention of many is the one announced by the newly elected government
nd on 2 of October, 2014 - Swachh Bharat Yojana - built around the preaching of the great
father of our nation, Mahatma Gandhi, “Cleanliness is next to Godliness”. A clean society
not only adds aesthetic value to the country but also minimizes the risk of diseases which are
caused mostly due to unsanitary environment. With an aim to eliminate the manual
scavenging, the government started the Swachh Bharat Mission, inviting all the Indians to
make themselves devoted to cleanliness and thereby, make the country clean. The business
sector too has taken steps to show their active participation in the government's plan and
several have also placed it on the top of their CSR list. This paper intends to evaluate the CSR
initiatives of the companies and look for associations between these and the perception of the
people towards the companies. The paper will also draw insights into the changes in
purchase behaviour, if any, as a result of the companies' CSR moves. It will also suggest
measures for better implementation of the Swachh Bharat Yojana by the companies which
will benefit both the society as well as the business.
Key words: Swachh Bharat Yojana, CSR initiatives, Business sector, Development

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